Humane, the company that earlier in 2023 revealed a device it calls an “AI Pin,” is running a commercial to promote its new product. Co-founder Imran Chaudri claims that the AI Pin utilises artificial intelligence for language recognition and the organisation of notifications, messages, emails, and phone calls. However, the commercial raises questions about the actual AI capabilities of the device, presenting a story that highlights the limitations rather than the innovations.
Chaudri positions the AI Pin as a revolutionary device, pointing out its resemblance to smartphone functions without a screen and adding the inconvenience of wearing it on the chest, introducing inconvenience compared to traditional pocket-held smartphones. Despite featuring a laser-ink display projecting on the hand, its practicality is questioned, as it fails to provide a clear advantage over devices with actual screens.
The marketing story attempts to convey a vision of a smartphone-free world, but the commercial showcases tasks already achievable on existing smartphones. The scepticism deepens as the AI Pin supposedly prioritises essential information without clear criteria, leaving users to trust the device’s decision-making capabilities.
In the commercial, a user taps the Humane AI Pin and requests to be caught up on information. The device responds with a specific message, leaving uncertainty about the criteria used to prioritise that information. The effectiveness of AI in discerning essential details is brought into question, reflecting the broader challenge of AI reliability.
Comparisons with the Apple Watch, a well-established wearable device, emphasize the existing market options that offer similar functionality with greater convenience. The criticism extends to the ambiguity surrounding the AI Pin’s ability to triage messages and emails without user visibility—a significant ask for a product from a relatively unknown startup.
By distinguishing between criticism of the marketing narrative and an actual review of the product, emphasising the need for firsthand experiences to determine the AI Pin’s functionality, ease of use, and potential awkwardness. Ultimately, the article highlights the disconnect between Humane’s promotional story and the practicality of the AI Pin, questioning whether the device meets genuine consumer needs.