Apple iPhones will be using Google Gemini soon. Apple is in talks with Google to incorporate Google’s advanced artificial intelligence (AI) technology, Gemini, into the next iPhone This collaboration of two global tech giants aims to enhance the iPhone’s capabilities by integrating a powerful AI model capable of generating text and analyzing vast amounts of data.
Though the discussion between Apple and Google is at an early stage, the details of the potential partnership are still being worked out. Apple is also considering other AI companies for this initiative. Tim Cook, Apple’s CEO, has indicated that Apple will introduce new AI features this year. Competitors like Samsung and Google have already integrated Gemini into their latest devices for tasks such as video editing and audio summarization.
Recently, Apple Inc. acquired the Canadian AI startup DarwinAI. This strategic move by Apple will help in developing its generative AI capabilities as compared to other market leaders like Google Gemini, OpenAI ChatGPT, Microsoft CoPilot, and others.
However, due to the limitations of DarwinAI, Apple is looking for a partnership opportunity with Google for the integration of Gemini. Google Gemini is a family of multimodal large language models developed by Google. It serves as the successor to LaMDA and PaLM 2. Gemini was announced on December 6, 2023, positioning itself as a competitor to OpenAI’s GPT-4. Also Read: Apple Generative AI Features in iPhone and Mac in 2024, says Tim Cook
Apple has been using Google features since 2007 by providing key services like Google Maps and being the default search engine on Safari, for which it pays Apple over $18 billion annually.
Why Apple is in Talk with Google for Gemini AI Integration in iPhones
- Apple-Google AI Talks: Apple is in preliminary discussions with Google to use their generative AI model, Gemini, for the next iPhone. Apple is also talking to other AI companies.
- Generative AI Race: Tim Cook has promised new generative AI capabilities for Apple this year, as competitors like Samsung and Google have already integrated Gemini into their devices. Also Read: Apple Embarks on Major Generative AI Investments, Teases Future Innovations
- Longstanding Partnership: Google has been a key contributor to the iPhone’s success since 2007, providing maps, searching, and becoming the default search engine on Safari.
- Potential Deal Impact: A deal could make Gemini available to iPhones worldwide, expanding Google’s user base and making generative AI more mainstream
While Apple has been developing its own AI model, it has faced delays, prompting the company to explore external options like Google’s Gemini. The integration of Gemini could potentially bring Google’s AI to a vast number of iPhone users worldwide, making AI technology even more accessible. Also Read: Apple to Soon Launch Generative AI Worth $50 Million: Negotiating With News Partnerships
