Google’s AI chatbot, Bard, has enhanced its YouTube integration, offering users detailed information from specific videos without watching them.
This functionality proves convenient for accessing content details but poses concerns for content creators like America’s Test Kitchen (ATK).
While Bard accurately retrieves video content summaries, it bypasses the paid recipes published on ATK’s website, potentially impacting their viewership and revenue.
Currently, an opt-in Labs feature, Bard’s efficiency, raises questions about its future integration directly within YouTube and its implications for creators’ content value.
As this tool benefits users primarily, Google faces the challenge of reconciling user convenience with creators’ interests to sustain a balanced YouTube ecosystem.
According to Google Bard’s Blog: Expanding Bard’s understanding of YouTube videos
- What: We’re taking the first steps in Bard’s ability to understand YouTube videos. For example, if you’re looking for videos on how to make olive oil cake, you can now also ask how many eggs the recipe in the first video requires.
- Why: We’ve heard you want deeper engagement with YouTube videos. So we’re expanding the YouTube Extension to understand some video content so you can have a richer conversation with Bard about it.
How to use Bard’s YouTube extension to extract information from videos:
Opting into the Labs Experience:
Ensure that you have access to Bard’s YouTube extension and that it’s part of the opt-in Labs experience. This may involve checking settings or preferences related to Bard and YouTube.
Initiate Bard on your preferred chat platform or application. This could be a dedicated app, a website, or integrated into a platform that supports Bard.
Ask a Query:
Type or speak specific queries related to the video content you want information about. For example, you might ask for the ingredients of a recipe, key points in a tutorial, or any other specific details.
Evaluate Bard’s responses to ensure the accuracy of the information provided. In your case, it seems to accurately summarize the video content, but there might be occasional discrepancies.
If the initial query doesn’t yield the desired results, try refining your queries. In your example, asking for “step-by-step instructions” instead of the “full recipe” led to the desired outcome.
Considerations for Creators:
Understand the potential impact on content creators. As mentioned in the article, if Bard can extract and provide information from videos without users watching the full content, it might bypass content creators’ intended revenue streams, such as ads and recommended videos.
Feedback and improvements:
Provide feedback on Bard’s performance, especially if there are inaccuracies or if certain queries do not produce the desired results. Continuous improvement is essential for artificial intelligence (AI) systems.
Keep an eye on updates.
Stay informed about updates to Bard and YouTube. As features evolve, there might be changes in how the system operates or new functionalities added.