Meta, the parent company of Facebook and Instagram, is set to roll out innovative AI-powered creative tools for its social media platforms. CEO Mark Zuckerberg announced two new capabilities, both built on Meta’s Emu AI model, aimed at revolutionizing photo editing and video creation on Thursday.
The first tool, “Emu Edit,” empowers users to make precise alterations to images based on text inputs. Unlike conventional editing tools, Emu Edit seems to eliminate the need for manual selection of image sections for modification. The video demonstration shows the capability to transform elements within an image by simply typing commands like “turn the dog into a panda.” The AI model intelligently identifies the specified object and executes the transformation, ensuring that changes are relevant to the given text prompt. This feature brings a level of simplicity and accessibility to image editing, making it user-friendly for those without professional image editing experience.
The second tool, “Emu Video,” is designed to generate videos based on text prompts, reference images, or a combination of both inputs. While the results may not be entirely realistic, they represent a significant improvement over Meta’s previous Make-A-Video system. The blog post accompanying Zuckerberg’s announcement suggests that Emu Video can produce videos that go beyond the rough animations seen in earlier attempts.
Despite the exciting prospects of these new tools, Meta has not provided information on the release date for these editing capabilities on Facebook and Instagram. It remains unclear if this announcement is linked to the AI-powered creator tools teased by Meta last year. Further inquiries have been made to Meta for clarification, and updates will be provided as soon as they are received.
The move to integrate native AI-based image editing features into its social media platforms aligns with Meta’s strategy to enhance the user experience and keep users engaged within its ecosystem. While other similar tools like Google Photos Magic Editor and Adobe’s generative fill for Photoshop exist, Meta’s approach offers the convenience of in-app editing, eliminating the need for users to switch to third-party services. The subjective nature of “high-quality” results aside, these tools are poised to empower users with creative possibilities, facilitating the generation of personalized and engaging content for social media sharing.