With generative AI capabilities, Apple is anticipated to launch its newest range of iPhones today to increase sales of its renowned product. The Steve Jobs-founded company has not made many details about the exhibits it would be showcasing during its “Glowtime” launch event at its Cupertino, California, headquarters.
However, this is the year when Apple usually releases new models of the iPhone.
Apple is placing a lot of stock in the upcoming iPhone 16 and hopes that the new AI features will lure consumers to purchase the newest models.
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With $39 billion in sales in the most recent quarter, the iPhone accounts for about 60% of Apple’s total income and continues to be the primary gateway to the company’s services, which are starting to take off and include the App Store and Apple TV.
With consumers continuing to use older models longer, Apple is only now emerging from a protracted sales downturn.
According to Dipanjan Chatterjee, principal analyst at Forrester, “the iPhone 16 will be one of the most significant iPhone introductions, not because of what’s on the outside but because of what’s inside — namely, Apple Intelligence.”
A collaboration with OpenAI, the firm that makes ChatGPT, was also revealed in June during the company’s annual developers conference, along with the introduction of a new suite of software capabilities called “Apple Intelligence” for all devices.
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These short-term applications include AI-powered image editing, translation, and subtle artistic additions to messages; nevertheless, they do not include the more ambitious advances that OpenAI and Google, among other AI players, have promised.
“Super-strong Siri”
Additionally, Apple announced that Siri, its digital assistant, will receive an AI upgrade and will now show up as a pulsating light on the edge of a home screen.
Developed more than a decade ago, GPT-4o, OpenAI’s most recent assistant, has surpassed Siri in popularity, making it seem like a feature of the past.
Apple observers anticipate the release of iPhone 16 models with specially designed CPUs that will enable these AI capabilities, such as the enhanced Siri.
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Apple wants to “shake that expectation” that new iPhones are “just steady improvements in hardware and software,” according to Techsponential analyst Avi Greengart, and they plan to do this by adding AI capabilities.
In the long run, Greengart suggested, Apple might significantly alter the iPhone experience by implementing a “super-powered Siri” that functions with all of the apps.
Power of pixels
Apple’s unveiling comes soon after Google’s, which last month introduced its rival to the iPhone, the Pixel 9 smartphone with AI.
A small portion of the worldwide smartphone industry, which is controlled by Samsung and Apple, is made up of Pixel devices, but Google claimed that its new range offers an opportunity to clarify what, despite all the hoopla, AI can truly accomplish for users.
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“We’re becoming real today because there have been too many “coming soon,” too many promises, and not enough practical applications of AI, said Rick Osterloh, senior vice president of devices at Google, during a speech at the company’s Mountain View, California, campus.
