On September 9, 2024, Apple officially announced the launch of Apple Intelligence. It is set to roll out next month with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1. The announcement was made at the Apple Glowtime Event 2024, which took place at the Apple Cupertino Park in California. Apple also announced the iPhone 16 series, the Apple Watch Series 10, and AirPods 4.
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What is Apple Intelligence?
Apple Intelligence is a generative AI-powered personal intelligence system for Apple devices. It is integrated deeply into iOS, iPadOS, and macOS. Apple Intelligence will help users perform tasks by understanding and creating language, images, and actions within apps. Its aim is to deliver smarter, more efficient, and relevant user experiences across Apple devices.
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Apple Intelligence Features
Apple’s personal intelligence system offers writing tools, audio transcription and summarization, photo enhancement, upgraded Siri, and more. Here are some of Apple Intelligence features and capabilities:
1. Writing Tools
Apple Intelligence will bring a systemwide writing assistant that lets users rewrite, proofread, and summarize text across apps like Mail, Notes, Pages, and even third-party apps. It simplifies content creation and editing.
2. Photos and Videos Enhancements
In the Photos app, users can now create movies by typing a description. Plus, they will be able to find a specific moment in their videos with this feature. There is also a new Clean Up tool that removes distracting objects from the background of images without altering the main subject.
3. Audio Recording and Summarization
The update will allow users to record, transcribe, and summarize audio using the Notes and Phone apps. They will be able to record calls (the other caller will also be notified) and receive an automatically generated summary.
4. Enhanced Notifications and Prioritization
There is a new ‘Reduce Interruptions’ feature in Focus that will only show notifications that need urgent attention. With Apple Intelligence, emails in the Mail app will be summarized for quick scanning, and users will receive Smart Reply suggestions to help them respond to emails quickly.
5. Revamped Siri
Siri is receiving a major update with a brand-new design and enhanced capabilities. It will have a richer language understanding. Now, Siri will be able to maintain context across different commands and adjust when users stumble over their words. It can answer thousands of questions about Apple devices and assist in different tasks. When Siri is active, a glowing light will appear on the edges of iPhone, iPad, and CarPlay displays.
6. Image Creation Tools
Apple has also added new features like Image Playground and Image Wand to make content creation easier. With the new feature, Image Playground, users will be able to generate playful visuals by describing them. On the other hand, with Image Wand, they can turn rough sketches into polished images. Users can even generate images in Notes by circling empty spaces and letting Apple Intelligence create contextual visuals.
7. ChatGPT Integration
Apple Intelligence will offer access to ChatGPT through Siri and other system tools. However, the integration of ChatGPT will be entirely optional.
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When will it be available?
Apple has announced that Apple Intelligence will first be available in beta in October, arriving as a free software update. It will be initially available on the iPhone 16 lineup, iPhone 15 Pro models, and iPads and Macs equipped with M1 chips. The initial rollout, scheduled in October, will support U.S. English, with localized English variants for Australia, Canada, and the U.K.
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The Bottom Line
Apple’s dominance over the smartphone market has started wavering and the company needs to tighten its grip. With Apple Intelligence, the company is looking to enhance and upgrade user experiences. Apple Intelligence will be available in beta starting in October as a free software update for select Apple devices equipped with M1 chips.
