At its “Made on YouTube” event, YouTube revealed several improvements, including “Hype” to highlight up-and-coming creators, channel Communities, AI-generated advice for producers via YouTube Studio, and more.
The most significant news is that YouTube Shorts now supports background generation for Shorts clips thanks to Google’s Veo video creation tool.
Also Read: YouTube Music’s AI Playlist Feature ‘Ask Music’ Now Available for Premium Users: Try It Today
More than that, though, Veo will let producers make 6-second stand-alone video snippets for their Shorts.
For example, you may quickly create a single clip that perfectly complements the stuff you’ve previously recorded if you’re watching through your film and feel like something’s lacking to help bring it all together.
Thus, you might submit a created video clip alone or use this capability to combine your films. Although it will only last for six seconds at most, it could lead to some intriguing generations and additional possibilities for Shorts clips.
This represents the next development in AI generation; this week, Snapchat also revealed that users will soon be able to create AI video clips within the app. Both Meta and ByteDance, the company that owns TikTok, have functional generative AI video models of their own; however, they have not yet made them available in their applications.
But as we go forward, video snippets will also be uploaded on social media platforms in addition to AI photos. Furthermore, since AI video generations are getting more and more lifelike, they won’t just be Will Smith eating spaghetti.
Creators on Shorts will soon have that ability, which may result in entirely new kinds of artistic expression within the app.
Also Read: YouTube Introduces AI Video Control Tools for Creators: Protect Your Voice and Image Online
Additionally, YouTube is revamping YouTube Studio’s “Inspiration” page, which can now offer AI support for video concepting.
YouTube changed the name of the “Research” option to “Inspiration” back in June and has been testing this out with a small group of users over the previous few months. This isn’t exactly a novel notion, but it will now have additional AI components that will work with you to generate concepts, ideas, and inspiration based on your channel and question.
To strengthen fan connections, YouTube has also formally unveiled its “Communities” feature, which allows you to create groups relevant to your channel.
Also Read: Top Tech Firms Used YouTube Subtitles for AI Training: Report
Over the past few months, YouTube has been testing Communities with a select group of creators. These communities offer a dedicated area where followers may receive written updates from the artist in addition to sharing their contributions.
It might be a useful strategy to deepen relationships with followers and find out more about what they want to see from your material.
According to YouTube, in the early months of 2025, it plans to increase access to channel communities.
YouTube is also aiming to increase the visibility of smaller creators with a new initiative called “Hype.”
Also Read: How to Summarize YouTube Videos with Google Gemini (Step-by-Step Guide)?
With the help of hype, viewers will be able to assign “hype points” to videos from up-and-coming channels, increasing their visibility in response to viewer interest.
You can “hype” a video by a creator with fewer than 500,000 subscribers if it has been available for less than seven days. This goes beyond simply liking and sharing the video. It rises higher on a new leaderboard, including the top 100 highly anticipated videos of the week, the more buzz it receives.
YouTube users will be able to “hype” films up to three times a week. The platform also plans to allow users to buy more “hypes,” with a portion of the proceeds going to the artists.
YouTube users can vote on who they want other people to watch, which might be a useful tool for increasing the visibility of smaller channels. I find it surprising that YouTube took so long to come up with such a brilliant idea, but the usefulness of the concept will depend on viewers actively searching for new content and truly seeing the top 100 list.
It might be a significant addition if YouTube can master that component.
With users in Brazil, Turkey, and Taiwan, YouTube is presently testing Hype. The company hopes to roll out the program “in the coming months.”
As part of its Super Chat funding option expansion, YouTube is also testing “auto dubbing,” which creates translated audio tracks for your videos in multiple languages. It’s also incorporating AI-enhanced reply suggestions for comments, which are customized to your communication style, and it’s adding “jewels” and other gifts in live streams.
Also Read: Join YouTube Premium to test the AI-powered “Jump ahead” feature immediately
In addition, YouTube is extending its YouTube Shopping affiliate network to Indonesia, a country that has been a leading user of other apps for online shopping, and it is giving content creators additional options for classifying their work for better TV screen presentation.
For YouTube creators, this means greater opportunity for idea generation, increased revenue potential, and more methods to establish their brand within the app.
Also Read: What is YouTube Mandatory Disclosure Feature for AI-Generated Content?
Additionally, there are some excellent ideas and resources here. In general, I’m not as fond of generative AI tools since they take away from human contribution, which is the main use case for social apps. However, the potential for AI video generation on YouTube is significant, and it’s worth noting that the platform is attempting to incorporate this as an addition to material produced by humans.
A lot of novel things, lots to think about. Here is more information about YouTube’s numerous changes.
