Google has launched new ways to get inspired with generative AI in Search. The recently announced Google feature of image creation with generative AI will help users with infinite possibilities for crafting their creativity with colours and design. As per Google Alphabet’s official statement, “We’re testing new ways to get more done right from Search, like the ability to generate imagery with AI or creating the first draft of something you need to write.”
Google’s Search Generative Experience (SGE) will provide you with an opportunity to get pictures for your imagination in vibrant colours, designs, patterns and illustrations. What is needed for this Google AI generative images – A well-defined prompt where you can portray your thoughts.
Google a part of Alphabet company has embedded the Generative AI capabilities with search “ where get more done as you’re searching — like creating an image that can bring an idea to life, or getting help on a written draft when you need a starting point.”

Google AI generative search has been launched on October 12, 2023 (Thursday). Many industry experts suggest that this launch from Google is made to counter competitors like Microsoft’s ability to make images from Bing Chat using OpenAI’s DALL-E model since March.
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Google’s Generative AI: What More You Can Do – Image Generation and Draw Inspirational Ideas
Just picture it: Create images with generative AI – Google Generative AI models, such as Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs), have shown remarkable success in generating images. The Google AI for images is based on the Pathways Autoregressive Text-to-Image model (Parti), which is an autoregressive text-to-image generation model that achieves high-fidelity photorealistic image generation and supports content-rich synthesis involving complex compositions and world knowledge. Read Here: What is Pathways Autoregressive Text-to-Image model.
In a blog post, Google’s Hema Budaraju (Senior Director, Product Management, Search) stresses that the company is trying to make sure it rolls out its image-generation tools responsibly. “There are times when you might be looking for a specific image, but you can’t find exactly what you have in mind. Or maybe you have an idea that you need help visualizing. So beginning today, we’re introducing the ability to create images with our generative AI-powered Search experience (SGE)” says the post. Check here the complete post.
How Google SGE can help you in generating ideas and inspiration: Stuck with an idea or do not have thoughts to explain how to process further – then explore the latest functionality of Google SGE and move ahead. You can start by asking Google SGE to help you brainstorm ideas around your topic. For example, if you are stuck on creating a new product, you can ask Google SGE to generate a list of potential product ideas. You can also ask for variations on a specific idea to explore different angles. Also Read – What is Generative AI
Along with this once you have a list of potential ideas, you can use Google SGE to help refine and develop them further. For example, you can ask Google SGE to provide more details on a specific idea or to suggest improvements and enhancements. And, the SGE help you in exploring helpful information on the web, with links to search results included alongside. Further, Google SGE will also assist in writing content based on your ideas and refining can done with several iterations and auto suggestions.
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“ With both of the new features — alternate drafts and image generation — export options will also be available through SGE. In the case of the former, you can export your writing to Google Workspace apps, like Gmail or Google Docs. The images you generate, meanwhile, can be saved to Google Drive,” says Google during the announcement of Google Generative AI.

For further reading: Download: A new way to search with generative AI: An overview of SGE