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Home » News » Why Apple Exploring Generative AI Partnership with Baidu for iOS 18

Why Apple Exploring Generative AI Partnership with Baidu for iOS 18

Apple explores a partnership with Baidu for iOS 18 in China. Talks signal a commitment to AI growth, aiming to navigate Chinese regulatory hurdles and enhance AI capabilities for Chinese consumers.

Ayush-Patel by Ayush Patel
Friday, 22 March 2024, 11:09 AM
in News
Apple Baidu Partnership for iOS 18

Apple Baidu Partnership for iOS 18

Apple is pursuing partnerships to bolster its generative artificial intelligence capabilities for the upcoming iOS 18 release. According to Wall Street Journal reports, the U.S. tech giant has engaged in preliminary talks with Baidu, a prominent Chinese company, to license its AI technology for integration into Apple devices in China.

This move signifies Apple’s commitment to bolstering its AI capabilities, particularly in China, where regulatory approval is paramount for AI models.

Also Read: Apple Took over Canadian AI Statup Darwin and plans to make big GenAI move with iOs 18 update

The discussions with Baidu underscore Apple’s strategy to leverage external expertise to advance its AI initiatives. Before engaging with Baidu, Apple explored partnerships with Google and OpenAI to harness their AI technology for iOS 18 features.

In China, regulatory requirements mandate approval for AI models used in consumer devices. Having received approval for over 40 models, Baidu, including the Ernie Bot, presents a strategic partner for Apple to navigate regulatory hurdles and deliver AI-powered experiences to Chinese consumers.

While Google’s Gemini models need more Chinese regulatory approval due to restrictions on Google services in China, Baidu’s localized expertise positions it as a suitable partner for Apple in the Chinese market.

Also Read: How Apple and Google Partnership will Enhance iPhone Capabilities with Gemini AI

As Apple gears up for its annual Worldwide Developers Conference (WWDC) in June, where iOS updates are traditionally announced, the outcome of these talks with Baidu could shape the future of AI-powered features on Apple devices. 

With iOS 18 expected to introduce a range of AI-powered functionalities, such as on-device processing and cloud-based models, a partnership with Baidu could play a significant role in Apple’s AI roadmap.

As per Apple’s tradition, iOS 18 announcements are anticipated at WWDC, followed by a developer beta release in the summer. The official iOS 18 rollout is anticipated in September, coinciding with the launch of the iPhone 16 lineup, offering users enhanced AI capabilities on their Apple devices.

Also Read: Is Apple Set to Outshine Google Gemini & OpenAI with AI Moves?

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Ayush-Patel

Ayush Patel

Ayush Patel is a distinguished author and political graduate, renowned for his insightful writings on new-age technology. With a profound understanding of artificial intelligence, machine learning, and the ever-evolving landscape of technological advancements, Ayush has carved a niche for himself in the world of tech journalism. His articles, known for their depth and clarity, aim to inform and report on the latest happenings in the field, making complex topics accessible to a wide audience.

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