LinkedIn is testing a new Premium Company Page subscription, featuring AI-assisted content creation and tools to boost follower counts. This move signals LinkedIn's diversification of its business model and commitment to providing value for small and medium businesses.
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LinkedIn, the leading professional networking platform, is exploring new avenues with the introduction of a new service aimed at small and medium businesses: the Premium Company Page subscription, as confirmed by TechCrunch.
This new service, currently in the testing phase, aims to revolutionize business profiles on the platform by integrating AI-assisted content creation and advanced tools to bolster follower counts and enhance visibility.
With fees starting at $99 per month, the Premium Company Page subscription is designed to assist businesses in attracting customers, establishing credibility, and standing out in their respective industries. By harnessing the power of AI, companies can now effortlessly create engaging content, optimize follower growth, and elevate their online presence.
The move underscores LinkedIn’s commitment to diversifying its business model while providing additional value to its user base. With a growing demand for safer and more productive social networking environments, LinkedIn aims to position itself as the platform of choice for professionals and businesses alike.
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We’re gradually making this product available, and you might not have access to it at this time. You must be a super admin of the Page to subscribe to the Premium Company Page.
| Premium Company Page features | Description |
| Custom call-to-action (CTA) button | Drive your prospects to take a desired action by adding a custom CTA button like Visit website, Contact us, and more. The button appears at the top of your Page, next to your Page posts in the LinkedIn feed, and in search results. |
| Who’s visited my page? | See eligible members who visited your Page each week to view their profile details or invite them to follow your Page. |
| Custom testimonial | Build a credible presence and earn the trust of prospects by showcasing a client testimonial. Add a quote from your client and an image or company logo at the top of your Page. |
| AI-powered post-writing assistance | Optimize your content with AI-powered post-writing assistance to save time and engage more clients with your posts. Enhance your notes and ideas to create a first draft of posts. |
| Auto-invite engaged members to follow your Page | Without a Premium Company Page, you can only invite first-degree connections to follow your Page. Save time with an exclusive invite-to-follow option that allows you to automatically invite people who have engaged with your content to follow your Page, regardless of their connection degree. |
| LinkedIn Premium logo | A LinkedIn Premium logo will appear on your page to help it stand out. |
The Premium Company Page subscription offers a range of features tailored to meet the needs of businesses, including the ability to review recent visitors and invite them to follow the page, create customizable call-to-action buttons, prominently display testimonials, and receive a golden badge for verification.
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LinkedIn’s strategic focus on premium offerings reflects its broader commitment to serving the diverse needs of its users. From Premium Career for job seekers to Sales Navigator for sales teams, LinkedIn continues to innovate and evolve its platform to cater to a wide range of professional needs.
Furthermore, the introduction of AI-powered content creation demonstrates LinkedIn’s dedication to leveraging technology to enhance user experiences. By tapping into Microsoft’s ties to OpenAI, LinkedIn can integrate cutting-edge AI capabilities into its platform, providing users with valuable tools for content creation and engagement.
LinkedIn’s Premium Company Page subscription signals a new era of innovation and opportunity for businesses looking to maximize their impact on the platform. As the testing phase progresses, businesses can expect to unlock new ways to engage with their audience, drive growth, and establish a strong online presence.
This post was last modified on April 17, 2024 8:25 pm
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