Samsung the South Korean tech giant is looking forward to adding generative artificial intelligence technology into its voice assistant known as Bixby to enhance the performance of its device as per the reports by CNBC.
Samsung launched Bixby back in the year 2017 along with its Galaxy S8 smartphone. Although Bixby performed some of the functions like live translations or recommending restaurants making it more like a user asking questions and getting answers. Bixby lacked conversation features unlike today’s chatbots which let users prompt a query and a response is generated either in the form of text, image, or video.
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As new and advanced chatbots are being released by rivals like OpenAI, Google and now Apple joining the AI race. Samsung also wants to level up its AI with Bixby as it is a key tool available across all the company devices including smartphones, watches, appliances, etc.
Won-Joon Choi, executive vice president of Samsung’s mobile business also said “So Bixby has been a key voice assistants voice assistant for Samsung not just for the mobile devices, but also for TVs and digital appliances that exist in Samsung’s ecosystem. So it has been the core voice assistant so far” in an interview last month.
What is Samsung Bixby Gen AI Voice Assistant Update
- Samsung’s AI Integration: Samsung plans to enhance Bixby, its voice assistant, with generative AI technology, aiming to improve device interaction and user experience
- Bixby’s Evolution: Introduced in 2017, Bixby currently offers functions like live translations and recommendations. The update aims to make Bixby more conversational and capable, similar to advanced chatbots like OpenAI’s ChatGPT.
- Galaxy S24 Features: Alongside Bixby improvements, Samsung introduced Galaxy AI features in the new Galaxy S24 smartphones, such as the ability to search Google directly from the screen content.
- Future Developments: Executive VP Won-joon Choi hinted at redefining Bixby’s role with AI to support a more natural conversation interface, though no specific timeline for these features was provided.
He further added,” With the emergence of generative AI and LLM (large language model) technology, I believe that we have to redefine the role of the Bixby so that Bixby could be equipped with generative AI and become smarter in the future. Adding advanced AI will enable a more natural conversation and work out an interface that supports the Samsung products in our ecosystem”
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Samsung unlike other smartphones in the market is looking for ways to add the latest AI features to its devices. They have recently launched Galaxy S24 which has an inbuilt Galaxy AI feature that will “introduce meaningful intelligence aimed at enhancing every part of life”.
Bixby now lacked the capabilities of ChatGPT but as per Won-Joon Choi, the company is working hard to add generative AI features to it. Samsung is putting special efforts into AI features as Apple WWDC 2024 is around the corner and all the investors and developers are eyeing it.
Also Read: Samsung Galaxy S24: Best AI Features You Need to Know
