In a recent public interview at Dartmouth University, OpenAI CTO Mira Murati stated some specific, questionable words about the influence of artificial intelligence on creative occupations. While the possibility of AI taking, or even eventually taking up jobs was a point of controversy, Murati recommended that some creative positions could be replaced by AI while at the same time, AI could become a useful assistant in creative industries.
“Some creative jobs maybe will go away, but maybe they shouldn’t have been there in the first place — if the content that comes out of it is not high quality. I really believe that using it as a tool for education, (and) creativity, will expand our intelligence.”
The statement has stirred the hornets’ nest among those who argue that generative AI, at least as designed at the moment, is a scam predicated on piracy and theft, both of intellectual property. Critics opine that what Murati has to say about this specific circumstance is appalling and offers a rather high-handed judgment about people’s eligibility for a job in the age of AI, much less for creative professionals, let alone them.
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Murati’s Vision
At the Cannes Lions International Festival of Creativity, Murati further stressed her belief in a future when AI and people will work together, where AI will persist as a tool for further human utilization. Still, it comes with a worry that OpenAI’s ChatGPT has already sparked concerns about job automation in several industries.
OpenAI has sought to market the efficiency of its released text-to-video tool, Sora, to Hollywood movie producers, when game developers, writers, and actors have been expressing their sheer annoyance with generative AI tools that could lead to the replacement of some of them. Both the qualitative and quantitative aspects of the paper connect with these issues; furthermore, key corporations like Microsoft and Electronic Arts have already begun integrating AI into their operations.
These are valid points that fit into the current discourse surrounding the use of Artificial Intelligence in the job market with continued concern for the threat posed by AI on human occupations. One perspective is very positive and focuses on how it will augment man, give rise to new careers or businesses, the other is more pessimistic and is caused by fears such as robotization of jobs and the general deprecation of human imagination. On this note, while advancing AI persists in introducing new frontiers in humanity, it is about the right measure of AI integration as key to defining the proper dispensation for the world of work.
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