Salesforce surveyed about 4800 individuals across the globe, including 250 from India, who are thriving in marketing to find out the use of AI in their daily jobs.
The proper report highlights that many scintillating and prolific tools on the internet can help reduce the work assigned to the marketing heads.
The efficiency of the different tools makes them a potent way to accomplish all tasks within the desired timeframe.
The report enlightens the readers about the vast capabilities of AI tools in marketing and other such domains.
Approximately 79% of the marketers in India are currently using AI to hasten their workflows. It has become the need of the hour for different marketers to know about the emerging AI technologies that can prove to be game changers for their work domains.
Indian IT Industry is Preparing Workforce for Future AI Integration
Retaining customers is the biggest challenge associated with the marketing domain. Using AI is difficult because customers are bound to migrate towards real-time data. Despite facing difficulties in customer retention, AI has the calibre to influence revenue. This is evident because it is influencing 92% of the revenue. This is the major reason behind the rising popularity of different AI tools.
A major section of the marketers, about 28% to be precise, are fully satisfied and capable of synchronising the customer data records. However, about 59% are still fully dependent on various IT services.
Full customization and personalisation of work have not yet been achieved. However, the different performance marketing teams are hell-bent on doing so and have shown significant progress in many fields. The prolific performance marketers have been able to efficiently blend AI in their work and this has given them a major boost contrary to the underperformers in the market.
Different use cases have been framed to support the implementation of artificial intelligence. The three most popular among them are content generation, performance analytics, and media buying. However, the only disadvantage of AI is the advanced security countermeasures that need to be taken care of.
Companies are gradually adopting account-based marketing and different loyalty programs instead of improving customer acquisition.
However, the majority of marketers believe that this data is not accessible and integrated across all touchpoints.
This can lead to problems in maintaining records and synchronising data in the future. “Data and AI hold the promise of helping marketers reach customers in new, more engaging ways, but they are far from reaching their potential,” said Nishant Kalra, VP – Digital, Salesforce India. He also reiterated the fact that dependence on AI is rapidly decreasing customer trust and acquisition simultaneously because of security barriers. He has advised us to embrace AI with security parameters to boost both the efficiency and accountability of marketers.
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