CES 2024 is set to reaffirm its status as a pivotal conference for automotive tech, emphasising the industry’s shift towards electric vehicles (EVs) while distancing itself from autonomous endeavours. Despite the initial enthusiasm for self-driving cars, the market’s reception has been lukewarm, prompting major players like Ford to pivot away from fully autonomous technologies. In contrast, EVs have witnessed a surge in popularity, with sales skyrocketing from 3 million in 2020 to over 10 million in 2023.
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The upcoming CES 2024 is renowned for its tech innovations, which are not just futuristic concepts but practical solutions ready for immediate use. Car enthusiasts can anticipate a display of real-world technologies that can be incorporated into their next vehicle. This shift from distant, conceptual ideas to tangible and accessible innovations reflects a growing emphasis on meeting consumer needs in the present.
Honda is set to make a significant announcement at CES 2024, unveiling new additions to its EV lineup and showcasing key technologies that signify the brand’s transformation. The details are scant, but anticipation is high for the unveiling on January 9th.
Despite the focus on practical technology, CES 2024 will continue the tradition of unveiling concept cars. Hyundai’s Mobion concept car, with independently turning wheels, is a sneak peek into the innovation enthusiasts can expect. Concept cars persist, offering a glimpse into the future of automotive design.
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While CES 2024 may spotlight artificial intelligence (AI) in various sectors, the automotive industry appears to be an exception. Concerns about the reliability of AI technology, especially in safety-critical applications like vehicles, have led experts to predict a restrained approach. Instead of fully AI-powered vehicles, CES may showcase AI in lower-stakes applications such as vehicle personalization.
CES 2024 is shaping up to be a showcase of the automotive industry’s pragmatic turn, emphasising the electrification of vehicles, practical tech solutions, and a balance between futuristic concepts and consumer-ready innovations.
What is CES 2024: Why Should You Attend?
CES 2024 showcases companies including manufacturers, developers, and suppliers of consumer technology hardware, content, technology delivery systems, and more. It also includes a conference program where the world’s business leaders and pioneering thinkers address the industry’s most relevant issues. Find out more about the global impact of CES 2023.
CES 2024: Event Details and ParticipantsÂ
- 309 FORTUNE GLOBAL 500 companies have registered
- 84 INTERBRAND 100 companies have registered
- 38 of the top retailers have registered
- 57% of registered attendees are senior-level: President/Owner, C-level, VP, Director/Sr. Manager/General, or general manager.
- 150+ countries represented
- 41 different technology categories covered
- 29 meetings on average
CES 2024: What is Event Day?
- January 9–12, 2024 (Tuesday–Friday)
- January 7–10, 2025 (Tuesday–Friday)
- January 6–9, 2026 (Tuesday–Friday)
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