Apple took its turn at defining an AI strategy at WWDC on Monday and incorporated ‘Apple Intelligence’ into applications such as Siri. The firm also intends to integrate OpenAI’s ChatGPT into its gadgets. During the presentation, which included the CEO and founder of Apple, Tim Cook, also showcased Siri with enhanced features in writing messages, and emails, third-party app integration, and the newly developed linguistic algorithms for emails that express the caller’s tone.
Sam Altman, CEO of OpenAI, stated that he was “very happy to be partnering with Apple to integrate ChatGPT into their devices later this year!”. “Siri can tap into ChatGPT’s expertise when helpful. Users are asked before any questions are sent to ChatGPT, along with any documents or photos, and Siri then presents the answer directly,”
Apple has always prided itself on creating consumer-friendly products, and the company drove this home during the event. To stand out from Microsoft and Google, the service will be built with the principles of privacy, which will be placed at the core of the platform. This is good news for the users, especially with theft cases that feature user data collection and usage without their knowledge becoming more prevalent today.
However, Wall Street seemed to be underwhelmed by the event, with Apple shares closing down nearly 2%. This could be because investors were expecting more dazzling AI features and reassurances that Apple is in a good position to compete with market leader Microsoft.
Despite this, Apple’s approach to AI is unique and could prove to be successful in the long run. The company is focusing on the consumer market, hoping to convince its more than 1 billion users, most of whom are not tech-savvy, of the need for the nascent technology. Craig Federighi, Apple’s senior vice president of software engineering, called it “AI for the rest of us.”
Key Features
The new AI features will come with the latest operating system for Apple’s devices, which was also demonstrated at the event. The company uses the event to showcase updates to its apps and operating systems, as well as to show developers new tools they will be able to use in their apps.
One of the most exciting announcements was the integration of ChatGPT into Apple’s devices. The chatbot, which has gained a huge following for its ability to generate human-like text, will be able to help Siri with more complex tasks. Apple emphasized that it will seek permission from users before querying the OpenAI service and that users’ information will not be logged.
The moment ChatGPT was incorporated into the platform, the issue of privacy was raised, with Elon Musk, Tesla’s chief executive, stating that he would bar Apple gadgets at his organizations if the iPhone producer incorporated ChatGPT innovation at the operating system level.
For the AI capabilities, the company aims to leverage both the performance of the device’s processing power as well as cloud services. This implies that the implemented AI features will only be available for the iPhone 15 Pro and all other future iPhones with backward compatibility. The company, which has been against the use of the cloud for processing consumptive data due to security issues, argued that its approach will enhance privacy since it intends to process these data through chips developed within the company in data centres that have inherent security measures.
Therefore, the organization stated above reveals that Apple’s approach is positive, with direct attention to safety, and privacy, and walking most people through the process of using artificial intelligence. It is safe to assume that both the incorporation of ChatGPT and the new design of Siri will be beloved by the users, while an emphasis on the protection of users’ privacy will also be seen as a positive aspect. However, it is still unknown whether Apple will be able to add up and ultimately break even with competitive AI contenders, and whether these new features will serve to enhance the company’s stock value.
Apple Design Awards 2024: Complete List of the Best Apps and Games
