Apple Generative AI Features in iPhone and Mac in 2024, says Tim Cook

The Generative AI industry will become more competitive and diverse with the latest announcement from Apple CEO Tim Cook. Apple is bringing generative AI to the iPhone and Mac in 2024, says CEO Tim Cook. 

Apple CEO Tim Cook has confirmed that the company will be able to integrate the advanced functionality of generative artificial intelligence (AI) features. And all Apple products, like the iPhone and Mac, will be designed accordingly. iPhone and Mac consumers will experience something beyond the integration of generative AI into Apple products.

During the company’s quarterly earnings call on February 1, 2024, Cook said there will be a “huge opportunity” for the company with AI and generative AI.  Apple plans to bring generative AI to its devices, including the iPhone and Mac, by the end of 2024, according to CEO Tim Cook.

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What Tim Cook has said about Apple AI in the iPhone and Mac:

“As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort, and we’re excited to share the details of our ongoing work in that space later this year.” 

However, Cook didn’t reveal more about the company’s AI plans. He just confirmed that the company is surely planning something for its users, and they are excited to launch it soon. “Our M.O., if you will, has always been to do work and then talk about work, and not to get out in front of ourselves.

Cook provided no additional information regarding Apple’s AI usage, including the specific devices and platforms it will encompass. 

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According to a report, Apple is focusing its AI endeavors primarily on the iPhone. iOS 17.4 code hints at Siri’s integration with AI for tasks such as summarization and intelligent reply suggestions in Messages.

Apple is also exploring the incorporation of AI in various applications, including Apple Music, Pages, and Keynote. The company is actively testing diverse AI models, with some designed for on-device execution and others reliant on internet connectivity.