Salesforce Research reports that 79% of Indian marketers use AI on a daily basis. This notable adoption demonstrates how AI is becoming increasingly important for improving marketing tactics and operational effectiveness. The use of AI tools for corporate growth is becoming increasingly important as business competitiveness increases day by day.
Using artificial intelligence (AI) techniques can greatly improve your market research efforts in the fast-paced commercial world of today. The best AI tools for business research will be offered in this post so that your company can simply compete with other companies in a comparable industry. Software programs that employ artificial intelligence to assist businesses in collecting, evaluating, and interpreting market data are known as AI tools for business research. Compared to traditional approaches, these technologies speed up and improve the efficiency of the research process by automating various components of it.
Here are the top 10 AI tools that can help you with business research:
1. Insight7
Insight7 is a powerful AI tool designed for analyzing qualitative data. It helps businesses understand their target audience by automatically extracting key themes and sentiments from interviews and conversations. With Insight7, you can analyze up to 200 interviews at once, making it easier to develop effective marketing strategies and messaging.
Insight7 is currently trusted by businesses like Shopify, Carfax, Hartmann, and many more.
Pricing: Insight7 has a free plan where you can analyze at least 3 documents; their paid plan ranges from a $19 per month starter pack to a $299 per month business pack.
2. Appen
Appen is a market research solution providing a broad range of data services, from data collection to data preparation, model evaluation, ad evaluation, benchmarking, and more. For some of the largest businesses in the world, Appen offers trustworthy and accurate human-annotated datasets that support AI and machine learning.
Their products serve as a way to gather large volumes of data for training and AI testing purposes. Appen is being trusted by big tech companies such as Nvidia, Amazon, Microsoft, Adobe, Salesforce, and many more.
3. Crayon
Crayon is a competitive intelligence tool that tracks your competitors’ activities and strategies. It collects data from various sources and provides insights into competitors’ online presence, marketing strategies, and customer engagement. This information helps businesses stay ahead of the competition by adapting their strategies based on real-time data.
Crayon is currently trusted by businesses like Mailchimp, Zoominfo, Dropbox, Gong, and many more.
4. SEMRush Market Explorer
SEMRush Market Explorer is an essential tool for understanding market trends and competitor strategies. It offers detailed insights into industries, audience demographics, and key players in the market. By using SEMRush, businesses can uncover opportunities for growth and identify potential threats in their industry.
SEMRush has served 10 million clients and has 12 years of experience in this field.
5. Browse AI
Browse AI is a web data extraction tool that automates the process of gathering information from websites. It allows businesses to collect data without needing any coding skills. With Browse AI, you can monitor competitor websites or gather customer feedback from various online platforms efficiently.
Browse Ai is currently trusted by businesses like Spotify, Amazon, Accenture, Metro, Walmart, and many more.
6. Algolia
Algolia is a search and recommendation API that enhances user engagement through personalized search experiences. It helps businesses analyze customer data from surveys and social media to improve their search capabilities on websites or apps. Algolia’s features include instant search suggestions and typo tolerance, making it easier for users to find relevant information.
On Angolia there are 1.7+ trillion searches every year, Customers depend on Algolia to handle more queries than any other hosted search engine. Angolia has a customer base of 17000+ customers.
7. Brand24
Brand24 is a social listening tool that monitors online conversations about your brand or industry. It provides insights into customer sentiments and emerging trends by analyzing mentions across social media platforms, blogs, and forums. This information allows businesses to adjust their marketing strategies based on real-time customer feedback.
Brand24 tracks all public sources, including social, news, blogs, videos, forums, podcasts, reviews, and much more.
Monitor +25,000,000 online sources like Facebook, Instagram, X, Blogs, Spotify, TikTok, and many more in real-time.
8. quantilope
Quantilope is an AI-driven market research platform that streamlines the entire research process from survey creation to report generation. Its AI features automate survey setup and data analysis, allowing researchers to focus on deriving actionable insights rather than getting bogged down in tedious tasks.
The problem of having too many research requests and not enough hands or resources to complete them is resolved by Quantilope’s AI features and tools, particularly Quinn. Quinn is a collaborative partner that researchers can rely on at all times to construct new projects and analyze outcomes even more quickly than previously.
9. Speak
Speak is a unique tool that uses natural language processing (NLP) to extract insights from audio, video, or text files. It allows businesses to upload recordings of interviews or meetings and automatically generates visualizations of the data collected. Speak makes it easy to ask questions about your data in a conversational format. It supports 100+ languages.
Trusted by 150,000+ incredible customers and businesses such as EY, Deloitte, Amazon, Ontario, American Red Cross, and many more.
10. SurveyMonkey Genius
SurveyMonkey Genius is an AI-powered survey builder that simplifies the process of creating surveys. It suggests question types based on your goals and conducts sentiment analysis on responses. This tool helps ensure that your surveys are effective in gathering meaningful insights from your audience.
SurveyMonkey Genius has more than 17 million active users worldwide and companies such as Meta, Salesforce, Uber, and Samsung use SurveyMonkey Genous in their day-to-day research.
Why Use AI Tools for Business Research?
Using AI tools for business research offers several advantages:
- Speed: AI tools can process large amounts of data quickly, allowing you to get insights faster than traditional methods.
- Cost-Effective: Automating tasks reduces the need for extensive manpower which will save costs in the long run.
- Enhanced Accuracy: AI algorithms minimize human error in data collection and analysis.
- Informed Decisions: With real-time insights, businesses can make better decisions based on current market trends.
The Bottom Line
Your capacity to better comprehend the market and your customers can be greatly improved by integrating AI tools into your business research plan. These technologies, which range from monitoring competition strategies with Crayon to analyzing conversations with Insight7, offer insightful information that can propel your company’s expansion. You can remain ahead of the competition and make wise judgments that support your company’s objectives by utilizing these technologies.
