AI in IPL 2024: How Star Sports Using AI Technologies to Make this Season More Interesting? Check Here

IPL 2024 is set to take off on March 22, 2024, with the opening match between two of the most beloved teams, five-time title winners and reigning champions Chennai Super Kings and the Royal Challengers Bengaluru. The tournament will take place across 11 different venues.

The Indian Premier League, or the IPL, is one of the most popular and successful domestic sports leagues globally. This popular cricketing tournament features ten franchises, representing ten different cities of India, fighting on the pitch to win the championship title and trophy. Cricketing icons and newbies from all over the world come together in this T20 cricket league.

Garnering more than 550 million viewers, the IPL has a massive fanbase. Organized by the Board of Council for Cricket in India (BCCI), IPL 2024 can be live-streamed on Jio Cinema. Alternatively, all matches will be broadcast on the Star Sports Network. 

Since its inception in 2008, BCCI has deployed different equipment and technologies to improve the viewership experience of its devoted fans. 

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AI in IPL 2024: What is the AI Hindi Translation Technology?

Star Sports Network has introduced an innovative way to integrate AI into India’s favorite cricket tournament. The official broadcaster of TATA IPL has introduced a new state-of-the-art technology that allows English commentators to speak in Hindi, one of the most widely spoken languages in the country.  This AI Hindi Translation Technology aims to make the matches more accessible to a wider audience and enhance the overall viewing experience for fans across India. With this technology, Indian fans can hear the commentary of their favorite non-Hindi-speaking commentators in their common tongue. 

The official commentators list for the IPL 2024 include some iconic cricket names. Steve Smith, Stuart Broad, Dale Steyn, Jacques Kallis, Tom Moody, and Paul Collingwood are the International commentators.

Australian cricketer Steve Smith is one of the official commentators for the IPL 2024. In an Instagram post, Smith wrote, “Namaste India! Being a part of the StarCast with such a stellar line-up of commentators has been a thrill for me. More importantly, my family, friends, and fans around the world got very excited after the hologram clip went viral last year. This season I’m part of another breakthrough technology where you’ll hear my IPL insights in Hindi. I’ve received some great feedback from fans, and I’m excited to connect with millions of viewers through the Star Sports Hindi feed.”

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Apart from the AI translation technology, Star Sports is also releasing other technologies for the 17th edition of the IPL, including Dolby Vision, and aid for visually impaired fans. 

The Dolby Vision will allow the spectators to witness every moment of the match in stunning, high-quality details. 

And for the first time in the history of the IPL, Star Sports will provide a sign language feed and descriptive commentary for deaf, hard-of-hearing, and visually impaired fans.

With the implementation of this technology, the Star Sports Network is committed to providing an inclusive and immersive viewing experience for all fans, regardless of their abilities. This dedication to accessibility sets a new standard for sports broadcasting in India. 

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