Infosys Aster™: AI-Driven Marketing Suite Boosts Sales by 40% and Cuts Costs by 30%

In Short

• Companies using Infosys Aster have seen a 40% increase in sales, 50% more repeat buyers, and a 30% reduction in marketing operation costs.
• The suite uses Unreal Epic 3D, AR/VR/XR, and CGI digital twin modelling to create immersive brand experiences.
• With over 350 awards and a robust partner network, Infosys Aster is a proven solution for B2B and B2C marketers worldwide.

Infosys, a growth enabler for businesses, has unveiled its new offering, Infosys Aster™, which leverages artificial intelligence to create a marketing suite that makes brands easy to consume and to help B2C and B2B brands quickly grow their business globally. At present, Infosys Aster has over 400 assets and it operates in a robust ecosystem of over 50 partners, and this makes the newly-born company capable of achieving really high results for any global brand.

Impressive Results and Transformative AI Capabilities

The companies that have implemented this CRM application have observed some benefits. On one hand, sales increased by 40%, and repeat buyers increased by 50%, The companies got a reduction in their marketing operation costs by 30%. Created with Infosys Topaz, the new suite will help all companies achieve optimal results from marketing strategies by implementing generative AI.

Sumit Virmani, EVP and Global Chief Marketing Officer at Infosys, stated that “In today’s dynamic digital landscape, businesses need marketing to be their core engine for reimagining customer experience and driving growth. Infosys Aster leverages AI to amplify our capabilities, deepening brand experiences while driving effectiveness and efficiencies.”

Infosys Aster’s portfolio comprises building effective brand experiences, improving marketing performance, and driving business value. The suite encompasses the use of phenomenal and practical technologies like Unreal Epic 3D, AR/VR/XR, and CGI digital twin modelling to create immersive experiences for customer appreciation. Integrated with this is color and one of the success stories is Infosys Aster joining forces with a world over racing goliath. Together, they were able to ensure that they built an integrated digital environment that improved strength and conversions.

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AI’s Potential in Marketing

Peter Bendor-Samuel, Founder & CEO of Everest Group, expressed his opinion regarding the use of AI in marketing as follows, “AI a colossal opportunity for marketers to transcend one-to-one marketing 2.0 to higher levels of personalization and upping the overall effectiveness, and efficiency of marketers’ ability to generate insights, create materials, and interact with customers.”

Infosys Aster partners with – WongDoody which is Infosys Creative Digital Innovation Studio and has considerable strengths in offering creative consultation, opportunity mapping, and advanced marketing solutions. Including more than 50 partners, the suite is internationally recognized by over 350 awards and was successful in reaching B2B and B2C marketers all over the world.

To sum up, Infosys Aster proves to be the tool that is ready to reshape the marketing industry with AI instruments to make brand experiences easy to understand and give clients more opportunities to grow their business while creating amazing customer journeys.

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