What is Adobe Firefly AI Integration with Substance 3D for Creation and Product Visualization?

At the forefront of digital innovation, Adobe introduces a cutting-edge integration of Firefly generative AI into its Substance 3D ecosystem, marking a significant leap forward in 3D design workflows. The introduction of Firefly-powered features within Substance 3D Sampler and Stager promises enhanced creativity and efficiency for industrial designers, game developers, VFX professionals, and beyond, revolutionizing 3D texturing and staging tasks.

The latest releases of Substance 3D introduce two pioneering Firefly-powered features:

Substance 3D Sampler introduces the Text to Texture feature, enabling creators to generate photo-realistic or stylized textures for 3D objects from simple text prompts. This innovation eliminates the need for physical prototypes or manual photography, empowering artists and designers to iterate and create with unprecedented speed and flexibility.

Meanwhile, Substance 3D Stager introduces the Generative Background feature, allowing users to generate intricate background images from text prompts and seamlessly integrate objects into scenes with intelligent perspective and lighting matching. This breakthrough accelerates the creative review process, streamlining professional design workflows while preserving quality and realism.

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“Generative AI isn’t just about creating entirely new elements; it’s about unlocking a new level of creative control and efficiency within existing workflows that designers and artists use every day,” says Sebastien Deguy, vice president of 3D at Adobe. By harnessing the power of Adobe Firefly, these features give artists new ways to cover more exploratory ground on the way to achieving their vision without leaving their favorite Substance app. 

To learn more, visit Adobe’s Substance 3D page at substance 3d.adobe.com.

Sebastien Deguy, Vice President, 3D & Immersive at Adobe, expressed excitement about the transformative impact of integrating Firefly’s generative AI capabilities into Substance 3D: “We’re not just streamlining the creative process; we’re unlocking new realms of creative possibility with new generative workflows designed to unlock human imagination, not replace it.”

Text to Texture: Fast, limitless material creation within Substance Sampler

Whether artists seek a photorealistic or stylized aesthetic for their projects, materials most often start with an image. Sampler’s Text to Texture feature, powered by Adobe Firefly, adds another tool to the image sourcing toolbox.

Without ever leaving Sampler, artists can enter a text prompt to produce multiple variations of a texture, with the ability to iterate and refine it by simply changing their prompt.

Generated images are always square, tileable, and have the proper perspective to smoothly continue within the material generation pipeline. Sampler’s popular machine learning-driven Image to Material function analyzes the generated material and creates normal, height, and roughness maps to bring the texture to life as a parametric material with ready-to-use stunning realism or stylized flair.

Generative Background: Set the stage in seconds

Sourcing the ideal background image for product visualizations is easier than ever with Generative Background in Stager. This new feature powered by Adobe Firefly allows artists and designers to craft an imaginative environment from a simple text description and get the perfect backdrop in moments. Once the perfect image is selected, Stager’s machine-learning-driven Match Image function creates flawless compositing of 3D models into generated environments to achieve harmony in lighting and perspective.

These updates represent a paradigm shift for professionals in diverse industries, including industrial design, gaming, VFX, marketing, and content creation. Quicker ideation expanded creative freedom, and the ability to generate high-quality visuals at a fraction of the usual time and cost redefined professional standards.

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Moreover, Adobe emphasizes transparency and attribution with Content Credentials, verifiable details attached to assets created or edited using Firefly. This data, powered by technology from the Coalition for Content Provenance and Authenticity (C2PA), enables proper attribution and informs consumers about the tools and processes behind digital content creation.

The beta versions of Substance 3D Sampler 4.4 and Stager 3.0, featuring Text to Texture and Generative Background capabilities, will be available starting March 18. These updates underscore Adobe’s commitment to pushing the boundaries of digital creativity and supporting the evolving needs of designers and artists worldwide.

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