Google Rolls Out AI Shopping Features: Virtual Try-Ons, AI Briefs, & Personalised Shopping Feeds

Google has recently rolled out a remarkable update to its Shopping feature and this new update will utilise artificial intelligence (AI). This transformative feature by Google aims to simplify product research, provide personalised recommendations, and also to help users find the best deals which ultimately will enhance the shopping experience for users. 

What’s New:

The new Google Shopping experience introduces several exciting features:

• AI-Generated Product Briefs: When users will search for products they will receive AI-generated summaries that will highlight key features and considerations.
• Dynamic Filters: Users can refine search results based on specific filters like size and availability.
• Personalised Feeds: The homepage will now display a customised feed of products and videos which will be tailored to individual preferences.
• Virtual Try-Ons: With Virtual try-ons, users can now virtually try on clothes with the use of augmented reality (AR) technology.
• Price Comparison Tools: With price comparison, users can easily compare prices across various retailers and can also track price changes over time.

Key Insight:

Over a billion buyers use Google every day to explore products, and this modification is made to accommodate their needs. To create a more natural and user-friendly shopping experience, Google plans to integrate sophisticated AI models with Google’s extensive Shopping Graph, which has 45 billion product listings.

How This Works:

The revamped Google Shopping experience utilises AI to enhance product searches. For example, if a user searches for “men’s winter jacket for Seattle,” they will receive:

• An AI-generated brief detailing important factors to consider for that specific climate.
• Recommendations from various sources explaining why certain products are suitable.
• Organised categories to help users navigate their options easily.

Result:

With the help of these new features, users will now be able to find what they need more quickly during their shopping experience. Customers can now continue their search from where they left previously with personalised feeds which will make a more seamless experience for the users and save their time. With the price comparison tools, customers will be able to choose where to shop wisely by comparing prices and finding the best offers.

Why This Matters:

This update is significant because it reflects the growing trend of personalisation in online shopping. As consumers increasingly seek tailored experiences, Google’s enhancements could set new standards for how shopping platforms engage with users. By addressing common pain points like overwhelming choices and the difficulty of finding the best prices, Google is positioning itself as a leader in the evolving e-commerce landscape.

We’re Thinking:

User feedback will be crucial as Google continues to refine its Shopping features. The company has labelled these AI-generated features as “experimental,” which shows that they may not always be perfect. Google will improve its algorithms by encouraging shoppers to provide feedback.

Customers will see a major Shopping experience with the new AI-powered features like AI-generated descriptions, dynamic filters,  and virtual try-ons which will be more efficient and engaging for the users.