Apple’s October Event 2024 Expected to Launch M4 Macs, New iPads, and iOS 18.1

Apple is expected to hold an October event to launch M4-powered Macs similar to the previous year’s October event, the event could occur in the last week of October, according to 9to5Mac.

What’s New:

The anticipated October event may include several new M4-powered Mac models, and entry-level iPads are also rumoured to get updated, other updates may consist of a revitalised Magic Mouse, keyboard, and Trackpad accessories with a new USB-C type cable instead of lightning. iOS 18.1 and Apple Intelligence are also expected to launch this October event.

Key Insight:

The new M4-powered Mac models expected to be announced may include:

• MacBook Pro models are 14-inch and 16-inch, and they have M4 Pro and M4 Max chip variants.
• M4 Mac mini with a complete redesign
• M4 iMac, new 24-inch with latest M4 chip.

How it Works:

Apple events follow a structured format, which includes a September event for iPhones and Apple Watches; and sometimes an October event for Macs and iPads. 

Apple typically holds October events to refresh the Mac product line. Let’s look at significant October events.

• October 30, 2023: The “Scary Fast” event, which introduced new MacBook Pro and iMac models featuring the M3 chip.
• October 18, 2021: The “Unleashed” event that launched 14-inch and 16-inch MacBook Pro models powered by the M1 Pro and M1 Max chips.
• October 13, 2020: The “Hi, Speed” event that launched the iPhone 12 series and the HomePod mini.
• October 30, 2018: The “There’s More in the Making” event that launched new iPad Pro models, a refreshed MacBook Air, and a new Mac mini.
• October 27, 2016: The “Hello Again” event which introduced a redesigned MacBook Pro with the Touch Bar feature.
• October 4, 2011: This event was notable for the iPhone 4S with the introduction of Siri.

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Results:

If Apple holds an October event to launch the M4-chip and other products, we may see:

• Enhanced performance of M4 chips, with claims of 1.5 times faster than M2 chips
• Apple may introduce AI features that will enhance functionality.

Why it matters:

This event is crucial as it aligns with Apple’s strategy to update its entire Mac lineup with an M4 chip by 2025. The event also aligned with the holiday season which will boost sales of Macs significantly.

We’re Thinking:

As we look forward to Apple’s October event for the launch of M4-powered Macs, it is clear at the moment that the M4-powered chip shows Apple’s commitment to creativity and technological innovations. 

With new launches of Macs and iOS 18.1, Apple Intelligence demonstrates its vision of always pushing the boundaries. 

Events like this hold endless possibilities for the coming future that will empower us to achieve more than we ever expected.

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