Julie Bornstein Net Worth: Founder of Daydream – AI E-commerce Search Engine

Julie Bornstein is an American business executive and retail entrepreneur. She currently serves as the founder and CEO of Daydream and is often referred to as the Queen of E-Commerce. Daydream is a search and discovery platform for shopping that is powered by artificial intelligence. Backed by Forerunner, Index, True & Google Ventures, it is scheduled to launch later this year.

She is one of the leaders who is transforming the way consumers discover products. This article will delve into Julie Bornstein’s net worth, education, career, and more.

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Who is Julie Bornstein?

Julie Bornstein, famously known as the Queen of E-commerce, is one of the major figures in the e-commerce and fashion industry. After working in politics and banking, she found herself gravitating towards fashion. With more than two decades of experience, Bornstein has worked at Starbucks, Nordstrom, Urban Outfitters, Sephora, Stitch Fix, and more.

She is also an entrepreneur who has found two successful fashion e-commerce platforms. Bornstein is known for emphasizing the integration of technology and data science to enhance consumer shopping experiences. 

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Julie Bornstein Net Worth

Unfortunately, despite being majorly successful, we do not have any legitimate information on Julie Bornstein’s net worth. She has founded two successful e-commerce platforms and has held Executive position in every company she has worked at. So, it is safe to assume that Julie Bornstein’s net worth is substantial. 

Education

Julie Bornstein earned a Bachelor of Arts in Government from Harvard University. She then went on to receive a Master of Business Administration (MBA) from Harvard Business School.

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Career

Julie Bornstein began her career as an Associate in Investment Banking at Robertson Stephens in 1997. The next year, she joined Starbucks Coffee Company as the Director of Business Development and worked there for the next two years. 

Following this, in 2000, she convinced Nordstrom’s CEO to hire her as the Vice President of E-commerce. She held the position till 2005 and during her leadership, the department store chain’s online sales revenue increased from $10 million to $350 million per year. 

After leaving Nordstrom, she became the Head of E-commerce at Urban Outfitters, where she worked for the next two years. 

Then Bornstein moved to Sephora LVMH, serving as Senior Vice President of Digital, and then as Chief Digital Officer and Chief Marketing Officer. 

In March 2015, she joined Stitch Fix as Chief Operating Officer, a role she held until 2017. She also served as a Board Member at Stitch Fix. 

In 2018, she founded THE YES, a personalized shopping platform for women’s fashion, and served as its CEO until 2022.  Her startup was acquired by Pinterest two years later. During this period, she also worked as an Executive and Advisor at Pinterest. 

Bornstein has been a Board Member at Redfin since 2016, at WeightWatchers since 2019, and at Sweetgreen since 2021. 

In 2023, she co-founded and became the CEO of Daydream, an AI-powered search and discovery platform for shopping.

Latest Updates

Julie Bornstein’s latest entrepreneurial venture, Daydream, is a new AI-powered search and discovery platform for shopping. Daydream will be launched later this year (fall). Daydream has already secured $50 million in seed funding from prominent investors including Forerunner, Index, True, and Google Ventures. 

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FREQUENTLY ASKED QUESTIONS

Who is Julie Bornstein?

Julie Bornstein, famously known as the Queen of E-commerce, is one of the major figures in the e-commerce and fashion industry. She currently serves as the founder and CEO of Daydream, a new AI-powered search and discovery platform for shopping. 

How rich is Julie Bornstein?

Julie Bornstein has a substantial net worth. While we do not know the specific figure, she has always held high-ranking roles throughout her career and is the founder of two successful retail and e-commerce platforms.