Digital Marketing Training & Certification
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Digital Marketing training is suitable for freshers or any Middle & Senior Managers, this course will implement a strategic understanding of Digital Marketing. The participants will learn how Digital Marketing influences brand & Sales, Best clients in Digital Marketing, tools & techniques. This course will also include planning, Budgeting, Reporting and Tracking mechanisms for Digital Marketing. Attendees will also get to execute one project as they work through the Training.
The Google authorized Android Development course is primarily designed for programmers who want to learn how to create mobile applications on the Android platform. As a part of this course, you will create widgets, Customize List view, Grid view, Spinners etc, create applications using audio, video and sqlite database and finally publish it on Google Play. This course will help you learn mobile app development from scratch and unlock new job opportunities for you in start-ups as well as large organizations. Master Android app development, learn how to set up Android Studio, understand Android architecture in detail, learn about integrating your mobile apps with Facebook, Twitter and other social media, Google Drive, Google Maps, SQLite and learn how to create and optimize app user experience.
Learning Objectives – In this module, you will learn about various aspects of Digital Marketing and how they come together in a cohesive and efficient Digital Marketing plan.
Topics – Introduction to Digital Marketing, The 4-Cs of Digital Marketing, Customer Persona, Comparing digital and offline marketing, Introduction to Google Analytics and Webmaster tools, Introduction to sales funnels.
The Keyword Planner is a part of the Google Adwords advertising platform. It allows users to research and analyze lists of keywords for use in pay-per-click campaigns. The keyword planner is designed as a paid search tool but its data is nonetheless extremely useful for SEO.
Using the Google Keyword Planner you can research:
- Keyword ideas based on a phrase, landing page or product category
- Average monthly search volume for a specific period
- Search volume trends for a single keyword or group of keywords over time
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still imperative in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable organizations to track the growth, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the administration of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone”.
Search engine marketing is the form of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the possibility for their ads to appear alongside results for those search questions. These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.